Please enter each attendee
Sunday October 2nd, 2011
Acupuncture Together of Austin
7431 Burnet Road, Austin, Texas 78757
Workshops consist of the following basic agenda with minor alterations according to local needs and resources – presented by Working Class Acupuncture, Lisa Rohleder, L.Ac. and Skip Van Meter, L.Ac.
PART ONE “Working Class Acupuncture” - 8:30am - 12:30pm
–Nuts and Bolts of the Business Model; Classism in Marketing by Lisa Rohleder, L.Ac.
Working Class Acupuncture, in Portland, Oregon has the mission of using acupuncture to create social change in health care by providing, and advocating for others to provide, accessible acupuncture for working class patients. WCA also provides technical assistance to acupuncturists who want to make their practices accessible to patients who don’t have insurance. This is not about free clinics, alcohol and drug treatment, or becoming a social service agency. It’s a low-cost, high-volume business strategy designed to make health care affordable.
Attendees will have enough ideas, information, forms, and structural guidelines to shape and develop their practice around a sustainable business model. Marketing material ideas, business structure, office tracking and tools will all be covered. Focus on the who, the how and the why of your business. Learn how to leverage resources and work to organize outreach in your community. Get your patients to help you. Learn how not to be the Lone Ranger. Examine your idea of “the perfect patient” – the reasons you can (or cannot) attract those people.
PART TWO: "Advanced Acupuncture Techniques for Community Practice" 1:30-5:30
One of the keys to successfully operating a community acupuncture clinic is the ability to get good clinical results while treating multiple patients in an hour. This class will both focus on core principles of efficient diagnosis and treatment in the community setting. It will lead students through a clinic simulation exercise (no actual needling). Students will learn effective point protocols for common conditions, basic treatment plans, and how to communicate with patients in a high-volume setting through lecture, discussion, and role-plays.
Sliding scale for workshop: $150 - $200 or $75 - $125 (for students)
In preparation for the conference, we ask that you do three things, if you haven’t already:
- read Lisa’s books, Acupuncture is Like Noodles - a Little Red (Cook)book of Working Class Acupuncture and The Remedy: Integrating Acupuncture into American Health Care, available on our website at www.workingclassacupuncture.org
- visit, read (and hopefully join)…the Community Acupuncture Network website at: www.communityacupuncturenetwork.org
- get treated in a community clinic near you if you haven't already (find a location on Locate a Clinic on the CAN website